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via ilovetypography

via ilovetypography

First High School Musical, then Hannah Montana, then full-blown Miley Cyrus, and now the Jonas Brothers. Disney hasn’t looked so good since Pocahontas. From postcards.blogs.fortune.cnn.com:

The Jonas Brothers are masters at generating buzz. The Disney (DIS) TV movie “Camp Rock” — starring teen heartthrobs Kevin, Joe and Nick Jonas — came out on DVD this week, while the band’s new album, “A Little Bit Longer,” opened at No. 1 on the Billboard Top 10. The Brothers’ last album is No. 10 on the list and the soundtrack to “Camp Rock” is No. 8. Meanwhile, Disney’s Miley Cyrus holds the No. 4 spot for her latest album.

Hooray for Hollywood — Hollywood Records that is, part of the Disney operation that is developing human brands better than ever. When “Camp Rock” premiered on the Disney Channel in June it was cable’s No. 1 telecast this year. It’s been surpassed only by “High School Musical,” which drew 18.6 million viewers on the Disney Channel last year. As for the Jonas Brothers, they drew 15,000 bystanders when they performed on Disney’s “Good Morning America” earlier this summer.

The demos at this concert: 90% girls, age six to 18.

Probably 9% of the remaining demographic are parents and brothers. The other 1%? You guessed it – single men. But seriously, someone needs to professionally remix “Burnin’ Up”. Because the Miley Cyrus remixes are weak. I take that back.

  1. [...] just opened at #43. I had no idea who this girl was until I saw that she is touring with the Jonas Brothers. Then it all made sense. She’s born in 1992, was in a Disney Channel movie, and opens for [...]

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