55DSL began nearly 15 years ago as an experimental offshoot of Diesel. Very urban/street with a twist of hipster. A description of the astounding video below from the 55DSL blog:

It’s finally time to introduce the latest result of the love affair-collaboration between 55DSL and the hottest photographer in the world nowdays, Bronques, from the one and only galleries-voyeristic site, lastnightsparty.com, a site that is so influential to be the center of the new N*E*R*D video!

This Summer, 55DSL sent Bronques in 3 different cities to shoot his free interpretation of the “live at least 55 seconds per day”: keywords to describe the first video we get, the Los Angeles one, are David Lynch inspired, Mullholand Drive, hot chicks stuck in traffic and walking in Beverly Hills, a special cameo by 55DSL’s favourite the Bloody Beetroots… you have to see with your eyes what else is inside there…

3 supersexy videos, radically different from each other, just like the cities involved…

Next stop: Japan. Can you imagine what will happen over there?

Oh L.A.