What a poor idea. Shouldn’t other people be taking pride in their own schools? The Beverly Hills Courier says:

“[Beverly Hills’] ‘brand’ is known worldwide and the evidence to this is staggering, voluminous and irrefutable,” said Fenton, who campaigned for his seat on the Board with this issue as a key point of his platform. “It has been a long process,” Fenton continued. Fenton has been working to bring this idea to fruition since fall of 2006.

Branding would allow BHHS to become nationally and internationally known and have it’s accompanying products –perhaps an apparel line, a beauty line, maybe even accessories – further increase exposure. “I believe we have the opportunity to capture lightning in a bottle,” said Fenton.

The overarching goal of branding BHHS would be to generate new revenue streams for the school, with all funds generated intended to be managed by the Beverly Hills Education Foundation. Should the branding initiative become successful, the potential to expand to the entire Beverly Hills Unified School District is absolutely possible.

“I think Beverly Hills High School is unique in its stature from a branding perspective. There is no high school in the world that would have the appeal or recognition that BHHS does,” said Chairman and CEO of Creative Brands Group, Ken Raasch.

His hope is to develop the BHHS brand throughout the world, emphasizing the wholesome and positive style and sensibility of the school and Beverly Hills.