Perhaps the richest and most palpable 30 seconds of advertising in the food industry this year. The Jack in the Box television commercial may hit the spot more than the burgers themselves. Miniature cattle may be cute in the ad, but I’d rather eat a Cornish game hen. Don’t bother to watch the Spanish version of the mini sirloin burger commerical. It lacks the catchy hook.

way out west
(way out west)

there’s a story told
(there’s a story told)

about a bunch of cowboys

tiny and bold
(tiny and bold)

ridin tall
(ridin tall)

tall in the saddle

herdin cows the size of schnauzers
but they’re cattle

yippie-yi-yay mini sirloin burgers
yippie-yi-yo mini sirloin burgers
yippie-yi-yay mini sirloin burgers

yeah!